Disney Star, the International Cricket Council’s (ICC) official production services partner for the highly anticipated ICC Men’s and Women’s T20 World Cup editions in 2024, is carrying on a long-standing partnership with the ICC to provide fans with top-notch viewing experiences worldwide and will be the broadcast partner for the ICC Men’s World Cup 2023.
Disney Star and the ICC have worked together to produce a number of innovative worldwide broadcasts over the last fifteen years. With 20 teams competing in 55 matches, the tournament is historic and marks the first major cricket competition held in the United States.
Disney Star hopes to enhance the spectator experience by bringing the game and its characters closer to the audience and showcasing the diverse colours of fandom. More than 450 production workers will be spread throughout the US and Caribbean islands for the historic event, which will take place in nine different venues. A strong cast of ninety commentators hailing from twelve different countries will craft stories, add context, amplify events, and offer subtle observations. With the help of production teams from 17 different countries, it will be expertly executed into an 11-language global broadcast.
Disney Star’s Head of Sports, Sanjog Gupta, stated: “We’re excited to go on working with ICC as their production partner to showcase their major global events to billions of fans worldwide. By improving the tournament’s context, drawing viewers into the games more deeply, enhancing the competition’s narratives, and creating iconic cultural moments around the ICC T20 World Cups, we hope to continue serving our current fan base and attracting new ones across all geographies, demographics, and media. Enjoy this historic Disney Star broadcast, we hope fans.
“My first real brush with commentary was with Star Sports earlier this year,” stated Steve Smith, one of the commentators on the host broadcast. It’s a fantastic opportunity to be included in the roster for the host broadcast of the ICC T20 World Cup 2024, and I’m excited to share my expertise of the T20 format and comprehension of the mindset, strategy, and game of contemporary cricketers. Working directly with Disney Star production personnel is something I’m looking forward to.
“I am absolutely thrilled to be a part of Star Sports’ historic broadcast for the ICC T20 World Cup 2024,” stated Irfan Pathan, one of the commentators for the Hindi broadcast. The increase in viewership and increased fan interaction in India have been mostly attributed to the Hindi broadcast. The fact that the Hindi broadcast is being aired in nations that follow cricket, such as the US and the UK, makes me happy. I’m eager to tell my admirers throughout the world about this amazing event.
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“This tournament will be unique in many ways,” stated Ambati Rayudu, a commentator for the Telugu and Hindi telecasts. I am really looking forward to this exciting combination of 20 teams, 55 matches, and new venues. It was heartwarming to watch the response from millions of fans to the Telugu broadcast, as I had just recently begun my commentary career. My goal will remain to provide viewers with incisive analysis and honest viewpoints regarding the game.
With the primary goal of strengthening bonds with loyal fans and piqueing interest among a varied cohort of new and casual followers, Disney Star has created a top-notch broadcast framework for this major event in the Americas.
A world first for cricket, Disney Star and the ICC will launch an AI-supported vertical feed for the T20 World Cup, building on the success of the vertical feed in the ICC Men’s World Cup 2023. Apart from the mobile-friendly vertical feed, the broadcast will feature a feed targeted at enhancing the inclusivity of cricket viewing. Additionally, there will be a parallel service for viewers with full or partial hearing or vision impairments. Along with recording player and team preparations, the host broadcaster will also document events off the pitch. Along with providing fans with in-depth analysis and visually captivating storytelling, it will also make use of the most recent technological advancements.
Disney Star will produce both the ICC Men’s T20 World Cup 2024 and the ICC Women’s T20 World Cup 2024, which will take place in Bangladesh beginning in September 2024, for worldwide transmission.
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