Disney Star to host Women’s T20 Asia Cup 2024 in multiple languages

July 18, 2024: Disney Star will serve as the host broadcaster for the ninth ACC Women’s Asia Cup, which will take place in a T20 format from July 19 to July 28, 2024, extending its long-standing relationship with the ACC. Disney Star, the event’s host broadcaster, will create the global feed and telecast the event in India.

This is an extension of Disney Star’s ongoing efforts to raise awareness of and interest in women’s cricket. These efforts began with the 2013 Women’s World Cup live broadcast and have since been bolstered by a number of noteworthy production and programming initiatives, award-winning marketing campaigns and digital activations. Extra multi-language feeds for India matches will supplement the Asia Cup 2024 telecast in India. The “The Greatest Rivalry – India vs Pakistan” campaign, which reached a fever pitch during the just finished ICC Men’s T20 World Cup, is also being promoted alongside the event.

With seven titles under their belt, the Indian women’s team is the ACC Women’s Asia Cup defending champion. The best cricket teams from Asia, including those from Bangladesh, Malaysia, Thailand, Nepal, India, Pakistan, and Sri Lanka, will compete in the tournament. ‎

“We are thrilled to continue our partnership with Disney Star as the host broadcaster for the ACC Women’s Asia Cup 2024,” ACC President Jay Shah stated. Their commitment to advancing women’s cricket has played a significant role in taking the game to new heights. We think that Disney Star’s extensive and multilingual broadcast will introduce the excitement and passion of women’s cricket to millions of fans in India and beyond as we anticipate a fantastic competition in Sri Lanka. This partnership demonstrates our mutual dedication to elevating women’s cricket to a worldwide sport and motivating the next generation of players.

“Supporting the ACC Women’s Asia Cup 2024 as the host broadcaster underscores our commitment to popularising women’s cricket,” said Sanjog Gupta, Head of Sports at Disney Star. We take great pride in having helped to elevate “her story” and advance women’s cricket. The goal of Disney Star’s in-depth coverage of the event is to capture the excitement of women’s cricket while also showcasing the exceptional players in hero-like narratives that should encourage younger girls to take up the sport.

Also Read: Captain Indu Barma makes it apparent what Nepal’s goals are ahead of the Women’s Asia Cup: “Our first target is to defeat the UAE.”

Disney Star is pleased to provide the platform for the increasing global recognition of women’s cricket. In light of the fact that the network will also be airing the ICC Women’s T20 World Cup 2024 later this year, the broadcaster is committed to developing an engaging story that will support the continued expansion of women’s cricket in India and globally.

The powerful Harmanpreet Kaur will lead India’s 15-member team, with Smriti Mandhana acting as her deputy. On July 19, the Women in Blue will begin their campaign by renewing the “Greatest Rivalry” with their bitter adversaries, Pakistan, after the UAE and Nepal opening match. India’s next two group stage matches are against the United Arab Emirates on July 21 and Nepal on July 23. July 26 and July 28 will host the semifinals and championship match, respectively.