Apollo Tyres has won the sponsorship rights for the Indian cricket team by outbidding Canva and JK Cements with a record-breaking offer of INR 579 crore. The three-year pact includes 121 bilateral matches as well as 21 ICC fixtures, making it one of the most lucrative sponsorship deals in Indian cricket history.
The Gurgaon-based Apollo tyres manufacturer, which operates in over 100 countries, won a three-way contest.
While Canva tendered INR 544 crore and JK Cements offered INR 477 crore, Apollo’s aggressive proposal won the deal. The deal’s per-match worth averages roughly INR 4.77 crore, though this figure may vary depending on the base costs granted to bilateral and ICC games. According to, the BCCI has established a basic price of INR 3.5 crore for bilateral matches and INR 1.5 crore for ICC World Cup fixtures.
This historic agreement comes after the Board of Control for Cricket in India (BCCI) was forced to cancel its contract with Dream11 following the passage of the Promotion and Regulation of Online Gaming Act, 2025, which banned real-money gaming in India. Dream11 made an INR 358 crore arrangement with the board. With the mandate reaching just before the Asia Cup, the Indian squad had to compete in the continental event without a jersey sponsor.
Devajit Saikia, Honorary Secretary, BCCI, said:
“The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. We are excited about this being Apollo’s first major sponsorship in India cricket, which speaks volumes about the sport’s unparalleled reach and influence. This is more than a commercial agreement; it’s a partnership between two institutions that have earned the trust and respect of millions.”
Rajeev Shukla, Vice-President, BCCI, said:
“We are delighted to welcome Apollo Tyres as our new lead Sponsor. This is a momentous occasion, bringing together two of India’s most powerful and enduring legacies: the unwavering spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India. We are confident that this partnership will be a driving force for mutual growth and success.”
Prabhtej Singh Bhatia, Treasurer, BCCI:
“This partnership is a testament to the immense value and global appeal of Indian cricket. Apollo Tyres’ commitment to innovation and its forward-thinking approach perfectly aligns with our vision for the future of the game. We are confident that this collaboration will be a huge success and will help us continue to grow the sport both in India and around the world.”
Rohan Gauns Dessai, Honorary Joint Secretary, BCCI:
“The BCCI’s partnership with Apollo Tyres is a reflection of the strong and consistent performance of Team India. We are excited to embark on this new journey with a partner that shares our passion for excellence. We extend our warmest welcome to Apollo Tyres and look forward to a long and fruitful association.”
Neeraj Kanwar, Vice-Chairman and Managing Director, Apollo Tyres Ltd said:
“Cricket’s unmatched popularity in India and worldwide makes it an honour for us to become the National Team Lead Sponsor of Team India. This partnership is about national pride, strengthening consumer trust, and showcasing Apollo as a true leader in our category, while supporting Indian sport at the highest level and creating unforgettable moments for fans worldwide.”
Apollo Tyres’ association with the national team will begin immediately. The first official international assignment under the new sponsorship will be India’s two-match Test series against the West Indies, starting October 2. This will be followed by a high-profile white-ball tour of Australia. Before that, however, fans will get a glimpse of the new sponsor’s logo during the India A vs Australia A one-day series in Kanpur on September 30, October 2, and October 5.
To ensure timely preparations, the BCCI has already informed selectors to finalise the India A squad early so that the jerseys can be readied. With this deal, Apollo Tyres not only strengthens its brand visibility but also joins the roster of companies that have adorned the Indian cricket jersey.
India
