Legends League Cricket said that the most recent LLC Masters season, which took place in Doha, Qatar, brought in INR 639 crore, which is 50% more than the previous season, which took place in Muscat, Oman. According to a YouGov Sports study, the return on investment (ROI) for title sponsor Skyexch.net was 38X.
The Legends League Cricket Masters 2023 matches were shown live on nine stations of Star Sports Network.
They were also streamed live on Disney Hotstar and FanCode. Due to the huge reaction to LLC Masters season 2, the T20 series was the most successful season for Legends League Cricket. A total of 1.48 billion people around the world saw the series on TV, online, and in traditional media.
With an average TV rating (TVR) of 0.38 for the season’s eight matches, Legends League Cricket Masters season 2 in Doha is the second most watched international T20 league in India after the IPL. From March 10 to March 20, 2023, a 10-day event was held. According to the YouGov study, the Legends League cricket season in Doha had a return on investment of INR 445 crore. The return on investment for the World Giants, Asia Lions, and India Maharajas, in that order, was INR 58.24 crore, INR 74.64 crore, and INR 61.76 crore.
The study also said that television brought in the most value, about INR 565 crore. Over-the-top platforms brought in INR 94.8 crore, and press coverage and social media brought in the rest of the value.
Raman Raheja, CEO and co-founder of the League, said, “Through our broadcast partners, the Masters has touched almost 262 million viewers. With such a huge success, many companies are already interested in helping us out in the coming seasons. We said we would give our partners a certain amount of value, and we did. A big part of our success has been the thrill of seeing stars play again.
Whether it was played in Doha, Oman, or Indian towns, our league brought back memories for cricket fans. After the IPL, we’re the second most watched T20 tournament in India. We are also getting more players from the group of recently retired players to get people excited. We hope to be able to show the best moments in cricket to our viewers.”
Joseph Eapen, the Managing Director of YouGov Sport, said, “This season, TV numbers for the L.L.C. Masters went up by a lot! A 91% rise is huge and very rare. It shows that viewers are becoming more interested and involved. This rise in viewers is a good sign for how popular the competition is and how it will do in the future. Excellent exposure for the donors, both in terms of the quality of the exposure and the return on investment”.”
India
