Ahead of the Women’s T20 World Cup in 2024, the International Cricket Council (ICC) launched a social media moderation program. As of right now, over 60 players have opted in as onboarding is ongoing, with the goal of fostering a more positive and inclusive online experience for teams and players.
The ICC has released new software as part of its portfolio of digital products for this tournament, which will assist in shielding the cricket community from harmful content in an effort to protect people’s mental health and create a safer, kinder, and healthier online environment for the game.
The official ICC website and applications will also have the following unique elements in addition to this new program:
Every match may be heard worldwide with live and free audio commentary from the ICC Audio World Feed by visiting the ICC match centre.
Fans will be able to watch the matches live and for free on ICC.tv through the ICC website and app in a few select regions, like as south-east Asia, continental Europe, and the Pacific Islands. The official website of ICC has the complete list of participating nations.
Supporters who correctly predict who will be the Player of the Match will receive prizes.
The standard lineup of information, which includes highlights, behind-the-scenes videos, live scores, schedules, statistics, and standings, will also be available to fans. For anyone who wish to become part of the fan community, the official hashtag for the event is #t20worldcup.
In order to monitor and censor comments on the official social media channels of the International Cricket Council (ICC) as well as those of players who choose to sign up for the service, the ICC has partnered with GoBubble, which offers a combination of AI technology and human resources. Modern technology can detect and conceal offensive content, including harassment, hate speech, and misogyny, from the public eye, making the World Cup a safer and friendlier place for fans to interact.
World Cup players can choose to have offensive remarks removed from their social media accounts by signing up for this service, which makes it more safer for them to advocate for the sport and for themselves.
“We are dedicated to fostering a positive and inclusive environment for all participants and fans of the ICC Women’s T20 World Cup, and it’s been great to see so many of the players and teams embrace our new initiative,” stated Finn Bradshaw, Head of Digital at the ICC. Finn Bradshaw, Head of Digital at ICC, stated.
Social media safety relieves players of a great deal of burden: Sinalo Jafta
According to South Africa’s Sinalo Jafta, “I think social media protection relieves a lot of pressure off players, especially during World Cup campaigns as that is the worst of it.”
“There’s nothing worse than picking up your phone after a defeat—or win—and finding that there are always disparaging remarks about your character, no matter which side you’re on. “You warn the children entering, ‘please don’t look,’ but what will they do? It truly is what they do.
Also Read: The Smart Replay System will be used at the Women’s T20 World Cup 2024
“I find that protection to be extremely significant because it allows players to share their lives with the world without worrying about criticism or judgement.” I am excited about the next improvements, including people being free to be themselves and players being able to express themselves to the world.
India
