Mumbai, April 27, 2023: Disney Star has consolidated its dominance by exceeding 40 crore viewers for the live broadcast of the first 29 IPL 2023 matches, representing a 24% increase in TVR over the previous edition. In addition, the audience for the live broadcast of the first 29 matches is 3.7 crores larger than the audience for the entire 2022 tournament. In addition, Disney Star’s live broadcast of the first 29 IPL matches in Maharashtra, Gujarat, Rajasthan, Uttar Pradesh, and Madhya Pradesh has achieved the highest-ever reach across all incarnations of the IPL.
Across all editions of the IPL, the broadcaster has witnessed a staggering increase in the number of young viewers (2 to 14 years old), which is a boon for advertisers targeting this demographic. In addition, 9.32 billion children watched the live broadcast of the first 29 events, a 58.7% increase from the previous edition. Over 25 crore premium viewers from NCCS A and NCCS B watched the live broadcast of the first 29 matches on the Disney Star Network.
In the 15 years of IPL, including the covid years, these two consumer cohorts have had the greatest impact. This accomplishment demonstrates the League’s expanding popularity and the broadcaster’s ability to engage audiences of all ages with high-quality content.
Sanjog Gupta, Head of Sports for Disney Star, stated, “IPL on Disney Star continues to set new records.
Competitive matches and strong individual performances have kept viewership on an upward trajectory thanks to Star Sports’ top-notch programming, significant partnerships, and ongoing marketing initiatives to draw viewers.
The highest-ever viewership in Hindi-speaking markets, premium audiences (NCCS A), and the Kids’ demographic (2-14 years) demonstrates that our #BetterTogether campaign, which aimed to encourage family and community viewing, was a success. We are grateful to the millions of supporters who have chosen Disney Star as their destination of choice for a seamless and enhanced IPL experience.”
Disney Star has also attained a record-breaking level of exposure in Hindi Speaking Markets (HSM). Over 27.3 billion viewers tuned in to witness the live broadcast, marking an IPL milestone. In addition, Star Sports 1 (Hindi) has been ranked number one for the third consecutive week, making it the destination of choice for cricket fans nationwide. The high-octane match between CSK and RCB attracted a record-breaking 5.2 crore concurrent viewers, the second highest in IPL history.
Disney Star has achieved new heights in high-definition (HD) broadcasting, in addition to breaking TV viewership records. With an astounding 6.6 billion viewers tuning in to the HD broadcast, the network attained the highest-ever HD channel reach. This number is three times that of the previous year, indicating a growing preference for watching sports in high definition.
With on-ground experiences such as the IPL Trophy Tour, the Fan Bus, #MySocietyStadium, and The Incredible School Quiz (India’s largest-ever school quiz), as well as the #AskStar initiative, fans have been given the opportunity to forge a deeper connection with the marquee tournament and increase the league’s overall engagement. The exclusive partnership with META Influencers has also paved the way to harness the power of social media and introduce a new perspective to the IPL, providing fans with an engaging and interactive experience.
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