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India’s official broadcasters of the International Cricket Council’s (ICC) tournaments, Star Sports Network and Disney+ Hotstar, have revealed the most recent installment of their campaign for the ICC Men’s Champions Trophy 2025, which will feature the year’s most anticipated match between India and Pakistan.
The latest promotional video from Star Sports, which features MS Dhoni in a mischievous avatar, embodies cricket’s #GreatestRivalry, building on the tournament’s relentless format where every match affects qualification outcomes and the excitement around India-Pakistan matches. To pique fans’ interest in the drama that will transpire on the stage of champions when the two countries square off on February 23, the movie highlights significant events and memorable battles that this rivalry has produced throughout the years.
MS Dhoni is shown leading a group of “fans-in-training” in a yoga class as the movie opens.
He teaches his “students” in a composed manner; at first, they are meditating, but the peace is fleeting as the scenario quickly changes into a fervent fan rally. The supporters are shouting chants for the intense match while brandishing placards, dhols, and team cutouts while wearing traditional fan clothing.
Dhoni leads the charge with lines like “Maachis ki tilli, Shami udao Babar ki gilli!” and “Aasmaan mein chaayega, Kohli Rauf ke chakke chhudayega,” as well as humorously recalling important matches and memorable moments from India-Pakistan encounters. With phrases like “Tutenge TV unke saare” and “Apna number agla hai, 2017 ka lena badla hai,” Indian fans’ enthusiasm and zeal are captured. At the end of the promo, Dhoni’s cheeky remark, “Ab aayi na feel, India-Pakistan waali?” breaks the fourth wall.
“India vs. Pakistan is cricket’s greatest rivalry, and the energy around it is something else,” MS Dhoni stated in the promotional video. It was a lot of joy to shoot this trailer since it perfectly captures our fans’ intense passion, wild chanting, and unparalleled excitement as they get ready for the big fight. It’s difficult to remain composed when the stakes are this high, so even I had to give up my composure and join in. The India vs. Pakistan match is going to be unique, and I’m excited to watch the supporters give it their all during this historic game.
“Very few rivalries in sports match the sheer excitement of India vs. Pakistan—a game fuelled by passion, pride, and unshakeable devotion,” said Vikram Passi, Head of Marketing, JioStar Sports, who shared the idea behind the advertisement. One mistake, however, might spell the end of the path to the semi-finals of the ICC Men’s Champions Trophy 2025. While this video captures the raw energy of cricket’s most heated matchup, which is brought to life by MS Dhoni’s charming charm, our marketing draws attention to the stakes.
When India plays Pakistan on February 23, all eyes will be on the tournament’s centrepiece as supporters from all over the world prepare for the ICC Men’s Champions Trophy 2025. against February 20, Team India takes against Bangladesh to start their ICC Men’s Champions Trophy 2025 campaign under Rohit Sharma.
On March 2, India will play their last group-stage match against New Zealand. At 2:30 PM IST, all India matches will be shown on Star Sports Network and streamed on Disney+ Hotstar. The #GreatestRivalry is poised to write another significant chapter in cricket history, with the stakes bigger than ever in the ICC’s most difficult cricket event.
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