The International Cricket Council (ICC) and the England and Wales Cricket Board (ECB) have launched a daring new global marketing campaign, Catch the Spirit, to generate enthusiasm ahead of
The ICC Women’s T20 World Cup, which will be held on home soil next summer.
Featuring world-class talents Ellyse Perry (Australia), Hayley Matthews (West Indies), Lauren Bell (England), and Richa Ghosh (India), as well as a special cameo from cricket icon Andrew Flintoff, the ad captures the contagious excitement that a country experiences when a World Cup comes to town.
The event will allow hundreds of thousands of fans to see the world’s finest cricketers in action at world-class venues across the country, and it is a huge opportunity to drive women’s cricket into the mainstream.
The campaign’s introduction corresponds with the general sale of competition tickets. England and Wales will host the top cricketing talent in 33 matches spread over 24 days, beginning on June 12 at Edgbaston in Birmingham and concluding on July 5 at Lord’s. With demand already high for all matches, spectators are advised to get their tickets early for what promises to be a historic event in women’s sports.
England fast bowler, Lauren Bell, said:
“For me Catch the Spirit means big crowds, big moments and big energy! Watching the girls win the 2017 World Cup is what motivated me to become a cricketer and the opportunity to inspire fans across the country next summer is huge.
“We’ve seen the amazing impact the Lionesses have had on football, particularly after their home Euros – and we want this to be cricket’s moment!”
Australia’s all-rounder, Ellyse Perry, added:
“World Cups are not just about the action on the field — it’s about the vibe it brings to cities, communities and families. Any world cricket event is special and next year’s tournament promises to be incredible. Fans won’t want to miss out!”
From packed stadiums to grassroots celebrations, Catch the Spirit invites fans to embrace cricket’s atmosphere, energy and inclusivity. India’s Richa Ghosh shared:
“It’s all about the fans — the energy, the cheering, the noise. It’s going to be amazing to play in England and feel that vibe.”
West Indies all-rounder, Hayley Matthews, summed up the tournament’s mainstream appeal:
“Once upon a time, people used to say ‘watch women’s sports to support it’ whereas now I feel like people have recognised that it’s entertaining in its own right! It’s fun, it’s exciting and this World Cup is going to be huge.”
Jay Shah, ICC Chairman said:
“This campaign captures the energy of a World Cup and the spirit of global competition, brought to life by some of women’s cricket’s biggest stars and the unmistakable charisma of Freddie Flintoff. With world-class players from across the globe, and an incredible atmosphere that England and Wales will bring, next year’s tournament promises unforgettable moments for fans everywhere. This campaign is a celebration of that infectious spirit!
India
