‘Beastlife’ is a startup that Rinku Singh reportedly invested over INR 1.9 crore at. The KKR star appears to be motivated by the health and other advantages offered by the firm, which was established by Gaurav Taneja, a well-known YouTuber and fitness influencer. The startup has designated the KKR batter as its Brand Ambassador.
Rinku’s investment has increased Beastlife’s brand worth to approximately INR 120 crores. Promoting “clean and effective supplements within the athlete community” is the startup’s main goal. This website offers vitamins for bodybuilding and sports nutrition. Following his IPL 2025 pay rise, the KKR star decided to invest in Beastlife.
According to DNAIndia, Taneja mentioned Rinku in a press statement and expressed how crucial it was to have someone like him on board. The Indian batter, according to Beastlife’s creator, embodies all the values the company upholds. He believed that by bringing Rinku on board, they were demonstrating their dedication to creating a reliable fitness community in India.
Rinku Singh believes that BeastLife is more than just a partnership: The co-founder of the startup
“BeastLife’s core values of discipline, performance, and honesty are all embodied by Rinku. “By bringing Rinku on board as a Brand Ambassador, we’re reaffirming our dedication to creating a company that the Indian fitness community can genuinely trust,” Taneja said.
Co-founder of the firm Raj Gupta shared his thoughts on Rinku’s inclusion. Gupta said that Rinku’s investment went beyond a partnership and that it was in line with their goals and the direction of India’s fitness culture. Gupta believed that Rinku’s inclusion validated their noble goal.
For Rinku, BeastLife is more than just a collaboration. He wants to contribute to the development of fitness in India and supports the work we’re doing. The Beastlife co-founder stated in the press release, “His support is a huge validation of our purpose.” In the 31st IPL 2025 match, Rinku will play against PBKS in Mullanpur.
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