While much anticipation surrounded a potential India–Pakistan showdown, the absence of the clash did not diminish the excitement in the World Championship of Legends (WCL). In fact, the conversations around it fueled massive global attention, skyrocketing WCL’s reach across broadcast and digital platforms.
Throughout July, the WCL dominated online trends, with continuous buzz on Instagram, YouTube, and X, whether around the India–Pakistan situation or the phenomenal comeback of AB de Villiers.
The final between Pakistan Champions and South Africa Champions became a global spectacle, ranking as one of the most-watched programs across Sony Max in the UK, while delivering historic ratings elsewhere. In Pakistan, the final drew a TRP of 6.1, surpassing several bilateral series viewership TRPs. The AB de Villers heroics made India talk about the finals, and WCL trended on the major platforms across India.
Positioning itself as the “Legends World Cup”, WCL has captured the hearts of fans thanks to its legendary player pool and its strong presence in the UK.
Sanctioned by the England & Wales Cricket Board (ECB), the tournament has become a true celebration of cricket’s golden era. This season featured a star-studded cast including Yuvraj Singh, Harbhajan Singh, Shikhar Dhawan, Suresh Raina, Chris Gayle, DJ Bravo, Brett Lee, Chris Lynn, Shaun Marsh, Eoin Morgan, Moeen Ali, and Sir Alastair Cook, drawing fans from across the globe.
Played under a six-franchise format, the competition unites legendary cricketers from South Africa, Australia, India, Pakistan, England, and the West Indies, offering a unique blend of nostalgia and competitive spirit, setting it apart from other exhibition matches.
WCL is set to grow even bigger with promoters looking to add two new teams in the near future. Backed by record-breaking viewership and unparalleled legends’ appeal, the World Championship of Legends has become the ultimate stage for cricket nostalgia and entertainment.
India
